Fancy fashion? Cool. Get paid for a summer internship in a noted French fashion store? Sweetness! Placed as a bright Junior Social Media Administrator? Life can’t be nicer. Your boss mandates you to be working on their “Morgan De Toi” fashion branch? Think twice.
Image branding had already been challenging before Morgan Oey of SM*SH became a trending topic on Twitter. Based on a true event earlier this Spring, there are at least five basic reasons you should consider before confirming to work as a Social Media person for any ‘Morgan-ey’ companies.
1. You will have a higher chance to deal with bunches of Morgan Oey's fans from Planet X…
2. …who actually knows nothing about your brand. They might even make a drop shaaay~ remarks over your decent French.
3. Your brand tries hard to get publicity (till one day you're on ELLE fashion spreads) yet your audience has zero clues about it.
4. You start wondering why this Morgan from Planet X gets all the credit, while in another galaxy, your boss might assume you just failed aiming the suitable target markets.
5. And finally, your sincere attempt to speak Planet X might comes up under-appreciated. It morphs you from Kk Morgan to Kk Big Fat Liar Morgan.
Oh deary, truth doesn’t bite. (Madly-in-love fans do).
Sincerely,
Keishka.
Keishka.
